Service
Our Services
Straedgy is a digital experience enterprise dedicated to the creation of revenue growth in all forms and in the broadest definition. We focus our efforts on helping CXO leaders with sage advice, brand intervention, and digital-first thinking. In each of our client engagements, we do not impose any presumptions on what you need to grow your business.
THINK : DIGITAL FIRST
Our sage advice
as suggested by Constantine Karbaliotis, PwC's Privacy Practice, our value lies in providing salient and pragmatic advice that is grounded in the realities of the times, not some new shiny object, latest buzz or something topical just because. CXO strategy, growth, and revenue starts with thinking digital about conversations. We will ask a series of questions to better understand your priorities and then focus on what needs to be augmented first.
CREATE : CONTENT CURRENCY
As our team member Harish Chauhan explains, your brand has the potential to be the most valuable asset, well beyond goodwill and revenue. Branding is a serious investment that translates into equity when done well. Smart brands know that it is the conduit to attain respect, retain customers, and sustain results.
As part of our client engagements, we conduct a brand intervention "audit" comprised of the following;
- series of questions with the executive leadership team
- a walk around the office with key employees
- a virtual tour of your website
These activities are conducted from the perspective of your customers, who walk in the door either physically or digitally. After all, they are always looking to buy something. It's that
something we need to understand well and then engineer the appropriate content assets that will resonate with the audience.
Most service providers that you might consider will post a shopping menu of all the wonderful things they do. A dizzying array of infographics, website templates, downloadable ebooks, and an endless supply of buzz words to show what they are capable of doing. These are all important to nurture controlled growth, however, none are valuable if they do not resonate with the audience and they must be relevant
to your
target buyers.
AUTOMATE : FRICTIONS
Once the roadmap has been designed as a result of collaborative iterations, we prepare the initial "on-ramp" for growth, looking for quick wins of brand success and testing validation. As your organic understanding matures to embrace programmatic execution, we then look to identifying what best technologies will reduce business friction and speed up the highway to predictive growth. That's where MarTech is applied.
Today, there are more than 7,000 MarTech software applications available to use to help "automate" marketing, sales, and customer support processes. There is no single product that can do it all. We understand that you require the investment in a platform suite of integrated tools to help increase the productivity of your people, maximize the quality of the experience with your audience, and provide your leadership with critical reports to better manage the business. Our role is to manage those things for you so you can focus on what you do best.
GROW : PREDICTIVELY
Operating any business today requires constant attendance to your people, optimizing your processes, and enabling technology to make things more fluid. CXO's are adaptive leaders who know that it takes a community of resources to grow and be prosperous. That's the journey for every business and our involvement serves to continue to make hard questions easier to answer for you.
The question you may ask, how do you get started with Straedgy?
As a digital experience enterprise, we earn our income by providing valuable services designed to be an efficient and effective use of people, process, and technology. As part of our purpose, we will invest in your business by providing you with a no-fee Straedgy Insight™
assessment. Our report uses proprietary digital technology and hands-on attention from one of our team members who will review the findings with you. At that time, we will ask you some hard questions and your answers will determine if we are a good fit for your future growth.
If you have questions about our service, we encourage you to check out our service index below and book a no-obligation consultation with us via our contact page.
CXO Advice
Strategy. Growth. Revenue.
Business Strategy - Practical advice that works fast. We provide an objective approach to what is needed to reach your audience quickly. Our ever-expanding expertise is rooted in decades of continuing research, backed by up-to-the-minute knowledge on what's happening in the new digital economy. We review your current business model and help you pivot towards a risk-averse new direction, applying third-party validation and insights from respected authorities.
Growth & Change Strategy
-
Growth by design is a model that was adopted by industry-leading HubSpot as the engine for their remarkable growth and sustainability. It required a change in strategy, focused on both internal and external actors. We will share with you our journey with them and how this SaaS start-up has become the darling of Wall Street and Main Street.
Revenue Optimization
- From market selection to account-based marketing to buyer based selling, we review your current buyer "experience" approach and identify sources of improvement that will translate into new revenue. As part of our engagements, we identify the gaps in your current business model and help you glue it together with certainty.
Branding
Creative. Content. Data.
Creative Services
- With bespoke design practice, we provide you access to global creatives who develop insightful graphics that speak the language of your buyers. We enlist only the very best and defy rinse and repeat thinking or lazy stock image approaches. Our designers include the digital artist who created the original IBM Watson icons, as well as the illustrator who developed everything you see on this website. Creative is more than a pretty image. It's the experience.
Content Curation
- Content development takes many forms including real-time video and utility re-purposing, proprietary research, and interactive (digital) documentation. Content that is compelling must be a story that communicates and is relevant to your buyers and their spheres of influence. It must be authentic, innovative, and simple to digest. Curation that is contextual to be relevant.
Data Empowerment
- Our customized data aggregation and personalization empowers your people. We help you improve the quality of data you ingest and show you how to integrate it into the fabric of your business, allowing prospects to receive personalized 1:1 communiques.
Identity and UpH® workshops
- Our proprietary tools harness the DNA of your purpose and galvanize the culture of your people into a unified experience your customers will always remember.
MarTech
CRM. Marketing. Sales. Service.
Customer Relevancy
Management
- In the new digital world, CRM is not about customer relationship
management. CRM is about customer relevancy
management, driven by real-time data points and interaction management that employs a dedicated 1:1 "portal". We help you empower the buying and selling experience as a unified experience service.
1:1 Digital Marketing
- Relevancy based CRM requires carefully orchestrated integration of disparate events, using capture and synthesis of digital and human conversations, all of which are consumed and distributed to pre-defined stakeholders. The end result; a quality customer experience that is relevant to both parties.
Martech Enablement - Today, technology advancements are the primary enabler to revenue growth and predictive outcomes. MarTech facilitates manual effort and modifies data points that provide buyers with insight that is relevant to them. You need to architect 1:1 personalized buyer experiences that resonate in every moment that matters.
Integrative Sales Empowerment - Sales needs to replace activity with productivity, where the combination of compelling data points, automation, and relevancy based technology will empower each of your sales channels with meaningful outcomes.
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