Approach
Straedgy Approach
The five-phase sequence proven to achieve exponential growth
Straedgy is a digital experience enterprise dedicated to the creation of revenue growth, in all forms and in the broadest definition.
The category of any marketing agency has become too narrow to contain the essence of our practice. We are not motivated by the same things as traditional agencies. Our values are based on reshaping brand relevancy by offering an objective approach based on decades of business experience employing a leadership team of talent, technology partners, and trusted results, based on real-world case studies.
Below is a visual depiction of our proprietary Growth 5.0™ methodology.
Growth 5.0™ has been validated by one of our key partners, HubSpot Inc, whose platform and "inbound marketing automation" philosophy has generated 86,000+ customers in over 120 countries across the globe. Their methodology for growth focuses on the principles of attraction, conversion, closing, and delighting customers. In the age of the post-modern buyer, we have replaced the traditional "funnel" shaped thinking with buyer-centric revenue growth tactics where, when orchestrated in a programmatic manner, results can be predicted with greater ease. The singular difference lies in the engineering of a digital-first experience that can be easily inserted into the fabric of any business.
Being digital-first today is like having an internet website yesterday. If you didn't use it, your business was irrelevant to your customers. To be relevant today, your business must apply digital-first in every interaction with prospective buyers and future customer audiences.
Growth 5.0™ is a systemized approach to generating quality relationships and future customers. It requires intentional thinking and the application of five steps to achieve growth. You must start by enlightening the buyers' audience, which drives traffic and buyer engagement to your website. This is accomplished by publishing high-value content that is authentic, evidence-based, and acts as your currency when engaging with buyers.
Once a buyer has put their hand up and provided contact information to engage, it's time that your buyer enablement service kicks in to improve the relationship and build trust. That trust can only be assured when the buyer has engaged with a human person, who understands the buyers' situation and can ask the high watermark questions to clarify and confirm the buyers' expectations. Once proven, the buyer will then cross the 'Chasm of Trust' and engage in a bi-directional conversation with your sales professionals.
The role of sales serves as the custodian of the relationship. Speaking the language of the buyer in a manner that demonstrates the vendor is authentic, capable of executing promises, and provides the buyer with the certainty and assurance necessary to make the transaction. Once the customer has become a purchaser, they must be treated as if they were still a prospective buyer. This is an acute differential to most competitors who forget why a customer exists and, as a result, fail to enhance the experience as a continuum of interactions.
Below is a brief summary of the five imperatives for growth, however, we strongly encourage you to subscribe to the Forethought Insight
newsletter. Our free exclusive editorials provide a complete analysis of proven strategies to help you reshape the relevancy of your brand.
Enlighten
Audience Sphere of Influence
Business acquisition is no longer about offering products and services. Buyers are seeking a digital-first experience and make decisions using a trusted audience ecosystem.
If your brand is not participating in that sphere of influence, you may be irrelevant to the decision.
Engage
The Currency of Relevance
According to Gartner Research, B2B buyers are as much as 70% through the buying decision before they engage directly with a vendor. You must participate in that journey, providing content that is relevant to your customers' expectations. It must be easy to consume, evidence-based, and available on your buyers' channel of choice.
Enable
Buyer Trust With Certainty
Buyers are overwhelmed by the volume of choices available today. This complexity stalls the decision path and increases the risk of a bad selection. Buyer enablement is about helping prospects cross what we call the 'Chasm of Trust'. It requires the use of skilled internal resources (pre-sales technical and inside sales), which translate the buyers' expectations into answers they trust with certainty.
Empower
The Sales Conversation
Salespeople often confuse activity with productivity, focusing on navigating the account in search of a champion. They often fail because they do not speak the 'Language of the Buyer'.
Straedgy gives you the dictionary you need to empower the sales conversation.
Enhance
Every Customer Experience
Customer experience enhancement is critical to sustain loyalty and increase your brand equity. A brand must provide value before, during, and after the purchase, if they wish to remain relevant. You need to enhance the customer experience and provide value at every interaction.
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