"niche fintech seeking audience relevancy
Toronto based Nexolink
is a software development firm targeting the foreign exchange (FX) industry. Focused on the small and medium-sized FX brokerage market, Nexolink FX solutions and their proprietary end-to-end payment platform enable the provision of global payment services with speed and convenience.
The market for FX software solutions is highly competitive with vendors from across the globe. It was difficult for the management team to determine how best to generate leads and more importantly, what form of buyer conversations would be required to get prospects engaged. Our goal was to enable them with the answers they were seeking and finding out what would empower their internal sales resources with the skills needed to be successful.
A comprehensive consulting project helped Nexolink engineer new growth.
Less Is More
One of the greatest challenges that face vendors of software solutions is knowing where to place their investments in brand marketing, new business development, and sales enablement. The advent of cloud technologies and SaaS-based services has been a boon for younger software firms seeking a place in the global marketplace. The technology community is abuzz with new start-ups pushing their wares in an often crowded marketplace. For some, it's a matter of knowing how to spin the value proposition to investors where capitalization is a quarterly report on the latest growth projections.
Cool companies in cybersecurity, quantum computing, artificial intelligence, virtual reality, and blockchain have seized the equity of savvy investors looking to cash in on the next pitch that converts to IPO success. For others who are focused on solutions that are functional, reliable, and not designed for the masses, having limited access to funds should be seen as an opportunity. Having access to less funding is more when you are wise about how
you grow your company. Truly, less is more for NexoLink.
As Nexolink's CEO describes, "Having limited sales and marketing resources and requiring the generation of new business, over the relative short-term, I engaged Straedgy to initially assess my sales and marketing capabilities, to help make recommendations for new program initiatives moving forward, then engaging in sales and new business development training with the resources, in house. Following a highly interactive, four-month training and follow-up program, there has been a fundamental and positive shift in new business growth and the retention of strategic customers, globally."
There are thousands of Nexolink style companies that have created a gem of a product, yet find it difficult to convert their hard work into sustainable revenue that will nurture growth and business prosperity. Every CEO at some point in their growth faces the same growth challenges as NexoLink. Armed with amazing technology and the confidence of several extremely satisfied customers, the decision on how best to pursue new growth places the existing business at risk, if the wrong decisions are made.
This is why the independent advice and evidence-based recommendations of Straedgy, has helped our clients, like Willie Oshiro, make informed decisions where independent expertise from a team of professionals can provide practical advice that works to provide a foundational growth strategy that will give them the edge against their competition.
Because sometimes, less is more.
engage
The FINTECH industry is highly regulated. Emerging vendors of new technologies compete for the attention of complex buying committees and long engagement cycles that challenge ones patience. Our engagement started with learning the nuances of Nexolink and identifying the blue ocean wedges that would resonate well with prospective buyers.
enable
Nexolink provides a complete offering that requires buyers to understand the dimension of value that goes well beyond the "click-through" world of commerce. Making the sale requires buyers to engage in direct conversation, early in a sales cycle. We help their internal marketing and sales team sweeten their value proposition by taking an outside : in approach to the customer experience.
empower
To increase the quality of the Nexolink pipeline and identify sales qualified leads, Straedgy conducted a structured sales training process to help the sales resources understand the mechanics of today's buyers expectations. We then conducted a series of face to face training explaining to their sales how to speak the “language of their
buyer”.
I am most pleased to recommend Straedgy to any organization, looking for short and long term sales and marketing growth"
Willie Oshiro | CEO, Nexolink FX
