Iothic
Establish Global Presence
What would you do if you had the secret sauce that could change the entire fabric of securing the internet? In particular, securing the onslaught of 500+ billion Internet of Things. That is the opportunity for Iothic's Founder and CEO, Chris Autry out of Oxford, UK.
From business model concept to development of an actual product, the leadership of Straedgy was engaged to help turn an academic formula into a reality.
As part of our engagement with Iothic, we had to quickly understand a sophisticated, highly complex concept that would require PhD class software engineering skills to quickly bring to market a minimum viable product (MVP) that could scale, be robust and sustain intense market scrutiny. Most of all, the formula was a whitepaper and not an actual product when we started. Initially developed at Oxford University by Professor Roscoe, Computing Science Department R&D, as authorities in Cryptography, Cybersecurity, and Post-Quantum computing concepts, successful execution would require an equally qualified technology team of experts, capable of operating in multiple secure coding locations on a global scale.
A collaboration of ideas, contacts, and innovative thinking helped us to assemble a global team of engineering-grade coders, establishing technical footprints in Eastern Europe, United Kingdom, USA, and Canada. Juggling a continuously evolving product feature set, our responsibilities for global engagement required us to focus on generating marketing awareness, thought leadership positioning, and product demand.
We implemented a series of tactical efforts designed to quickly gain access to the CIO's and CISO's of major governments, global commercial brands, and industry incumbents. The singular quest? Establish a global presence to be a first mover and find early adoption.
This engagement spanned 18 months. An effort including public relations and strategic market awareness via PR and securing keynote speaking engagements at high profile events in Europe, and North America. Our social media audience relevancy campaign ignited 6,000+ buyer relevant LinkedIn contacts achieving over 500 direct conversations with high-profile executives with sought after brands, industry leaders, and market analysts.
To support brand positioning, and business development efforts, our content and creative team developed a new website, supported by content comprised of whitepapers, technical papers, and customer engagement materials, including custom illustrations featured below. This digital-first initiative was integral in a new digital website, CRM, marketing, and sales hub.
engage
As part of our engagement, we provided guidance to Iothic leadership and investors. We secured Ph.D. grade engineers for the required software coding and the build-out of a global engagement strategy targeting key verticals.
enable
With software product development in full swing, Straedgy focused on branding the story, PR and media execution, and keynote speaking at highly sought after industry events. A programmatic effort ignited 6,000+ new followers.
empower
These aggressive strategies resulted in new business opportunities with high profile brands and countries including government, IoT platform leaders, critical infrastructure, and utilities Fortune 100 ICT leaders.
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