Interfax
Growth Opportunity
As part of global market expansion, the executive leadership team at Ireland based Intefax.net sought out the support of Straedgy leadership to help them conduct due-diligence on how best to increase market penetration, improve margin and identify market readiness for expansion with the eye to develop new partner channels that would include agent representatives, technology integrators and value-added resellers.
Straedgy is an accredited associate of the UK Institute for Independent Business International (IIB), a global not-for-profit business consultancy comprised of 5,000 associates across the globe. Responding to a UK request for assistance, we were contacted by an associate, who met with us here in Canada, to discuss the parameters of their requirements and the need to tackle a highly confidential project.
Our leadership team conducted a comprehensive study assessing North American market conditions, the feasibility of growth options, and consideration of alternative distribution channels. After an exhaustive deep-dive, we provided recommendations that would advance more profitable revenue streams, rationalize their contractual obligations and position them for a possible future exit. The report identified opportunities for growth and recommendations in North America on how best to enhance existing partnership arrangements as well as introduce them to digital-first concepts they could apply across the globe.
Our recommendations determined that InterFax needed to install a digital inbound marketing automation platform (HubSpot) capable of helping them to better manage business opportunities, engage with new partnerships and increase geography-specific brand localization for the purposes of increasing global growth quickly.
These recommendations included an on-ramp for growth strategy and market expansion potential. After we had concluded this project, InterFax merged with Texas-based Uplands to form the new Uplands InterFax brand as it is known today.
Our report provided the foundation for InterFax leadership to gain a better understanding of North American market readiness and investment requirements to increase revenue and make more informed decisions with greater certainty.
We are connected with a trusted international group of consultants as accredited associates of the IIB. With this, we enabled our UK counterparts to compress engagement cycle times and have complete confidence in our ability to deliver a quality report they could trust.
Trust is often at the heart of our engagements. Though there is an unlimited supply of candidate agencies who say all the right things, few have the depth of skills, breadth of reach, and agile critical thinking to get to the heart of the matter and deliver.
engage
As part of our engagement, we had to operate in a stealth manner to conduct the necessary due diligence while understanding the competitive landscape in North America. We identified the potential business risk the client could face by using a firm they did not have trust in.
enable
Because of our proximity to the USA and having previously worked in the fax industry, we enabled the UK executives to receive a comprehensive independent research report and provide advice on the current state of their market potential. That intelligence enabled them to make quality decisions with greater certainty and clarity.
empower
Straedgy recommendations empowered Interfax management with a better understanding of the in-place partner model as well as an assessment of their digital presence.
Our research helped Interfax to reshape their market relevancy and growth.
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