Introducing the Straedgy X:X platform, powered by Acoustic,
the largest independent marketing cloud, offering B2B purpose-built solutions on an exciting enterprise-class Growth 5.0 platform.
Recently launched, Acoustic has total focus on unleashing the brilliance of CXO
leaders by empowering them with the freedom to maximize their brand relevancy and
achieve growth with greater certainty.
Today, marketing and sales efforts can be overwhelming, with
copious amounts of data and isolated, mediocre, disparate tools. The Acoustic
name represents the organizations commitment to listening, understanding, and
solving these complex challenges with intuitive technology that gives brands
the power to resonate with audiences in a more personal way. Acoustic believes
every organization has the capacity to be brilliant when provided with an
underlying growth platform that is just as good as they are.
We are excited about our partnership with Acoustic (formerly
IBM Watson Marketing Cloud) who is challenging the industry status quo by letting
clients utilize an open technology ecosystem that easily connects their data
and provides a deep understanding of their entire audience. Driven by a vision
to transcend the ordinary, Acoustic AI-powered products are designed to
remove friction and deliver a more consistent experience to the market, while
still fiercely championing and protecting the privacy customers mandate.
"Acoustic is filling a major void in the industry as a true
platform that’s entirely devoted to the marketer. As an independent company,
our goal is to bring back a personal approach to the art of marketing by
investing in products that work together across the entire marketing ecosystem
to help enhance creativity and truly move people," said Mark Simpson,
Acoustic’s Chief Executive Officer. "Our new name is a symbol of our ability to
create environments that draw people in, inviting closer and more personal
connections. By providing purpose-built solutions, we can empower marketers to make these true human connections."
Acoustic presents a new path forward for brands eager to apply new
technologies and take advantage of industry-leading AI development so they can
get better results. Acoustic’s open platform integrates with other leading
services at scale, complementing tools already used by brand leaders today to
connect data across ecosystems and uncover novel insights that can drive
growth. Acoustic solutions are built specifically for CXO's responsible for
business growth, solving challenges unique to them, and setting them free from
the fragmented processes they’ve had to settle for in the past.
The intersection of humanity and technology is at the core of all modern
marketing. Just like Acoustic’s messaging and name, the new brand identity was
designed to express Acoustic’s mission to unleash the brilliance in every brand
leader.
About Acoustic
Acoustic is an independent marketing cloud platform driven by a mission to
unleash the brilliance of marketers. Acoustic offers the industries leading
open marketing ecosystem, comprised of intuitive, AI-powered products that are
purpose-built for marketers. Acoustic serves an international client base of
more than 3,500 brands including Fortune 500 companies, providing digital
marketing, marketing analytics, content management, personalization, mobile
marketing, and marketing automation solutions.
Acoustic, headquartered in New York City, is led by an experienced team
including 1,000 former IBM employees, entering the industry with a market
position, customer scale, and a proven technology platform.
Straedgy is an Acoustic and IBM Business Partner.
For more information, visit www.acoustic.co.
